To help drive awareness to the new DQ Chicken & Waffles meal, we asked our followers to tag the chicken to their waffle across our social channels. We then give 90 duos the ultimate bonding experience with a DQ Chicken & Waffles Taste Buds kit. So how did the kit preform? 75% of Fans tagged their friends on the Facebook launch post. 37% of Fans who received #DQDate Kits re-shared on social garnering an estimated over 154,000 potential impressions from Fan & influencer shares.
Chicken & Waffles go together like you + _________.
— Dairy Queen (@DairyQueen) April 5, 2019
Tag your other half below! 👯 #HappyTastesGood
Chicken 🤜🤛 Waffle = 💥. Which taste bud will you treat to a #DQDate? https://t.co/grMEeqrO5o
— Dairy Queen (@DairyQueen) April 18, 2019
A perfect pairing for a perfect pair! 😍 Grab your other half for a Chicken & Waffles #DQDate. https://t.co/hTGhoKkk49
— Dairy Queen (@DairyQueen) April 19, 2019
Who’s the chicken to your waffles? Tag ‘em here!
— Dairy Queen (@DairyQueen) March 25, 2019
.@annnaallen is the sweet and @jackieschutt_ is the savory. Which are you and your taste bud? Go on your own #DQDate to find out! https://t.co/vVHlkCFozz
— Dairy Queen (@DairyQueen) April 18, 2019
Asking for a friend to go on a #DQDate. 🙋♀️ https://t.co/IUXMFi510C
— Dairy Queen (@DairyQueen) April 22, 2019
